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The Czechs printed the Arjuna-Subhadra lithograph on ‘Solo’ matchbox labels, and the ‘Manini-Radha’ lithograph was reproduced on Austrian match labels. The Japanese used images of Shiva and Radha-Krishna on matchbox labels, altering the faces to portray mongoloid features. For instance, a 1927 calendar featuring goddesses Saraswathi and Lakshmi was used in a ‘Vinolia soap’ ad, and a portrait of Vishnu mounted on Garuda in an ad for ‘Morton’s strawberry and apricot jam’. ‘A Purpose for Art’, a mini exhibition by the foundation, explains how lithographs were made into calendars by business establishments. The 1950 calendar of Goddess Rajarajeshwari, the primordial mother, represents the reorganisation of states to form a united India. The calendar of ‘Hanuman and Sanjeevi’ printed in 1947 symbolises the end of the battle of Rama and Ravana, much like the end of the British rule. Many calendars printed after 1946 have used lithographs produced between 18-decades after Ravi Varma’s death-to symbolically depict historic events. Shivaswamy, honorary secretary of the foundation, who painstakingly collected the lithographs.
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“Google has used an art camera with gigapixel technology that captures multiple close-up images that are stitched together to give the highest detailing and resolution,” says Ganesh V. The exhibits in the main section can be viewed in “museum view”, where the visitors can walk through the exhibition, stop over at any exhibit and zoom in for a high definition view. And, we are happy to be rubbing shoulders with those like the Louvre Museum in the virtual space, as our foundation is one of the youngest, and the 50th partner of Google in its art initiative.” Says Gitanjali Maini, CEO of the foundation, which was launched in 2015, “We are striving to promote the legacy of India’s foremost artist.
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The “Royal Lithography and Legacy and other masterpieces”, an online venture of the Bengaluru-based Raja Ravi Varma Heritage Foundation and Google, has the main lithographs of Ravi Varma showcasing his 136 popular works. You can now meet the maestro, painter prince Raja Ravi Varma, in virtual space and discuss his style that revolutionised Indian art.